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How to Create Selling Amazon Listing | Amazon Listing Guidelines 2021

Amazon listing
How to create amazon listing that sells!



Do you ever wonder that when you search something on amazon why products are divided into pages like 1,2,3 so on? or why always first page products got good clicks and sales while moving towards next pages click rates and sales level decreases? 

Well, amazon and all other search engines belongs to the keywords that people are searching in the search bar. Amazon show products according to the keywords buyers are searching. That's why its important to add those keywords in your amazon listing, so that you will also be visible on the top when buyers search a specific keyword. When selling on amazon, your listing is the storefront of your product through which buyers click or buy your products.

Amazon listing is the product page that describes your product completely. It includes product title, bullet points, product image, price, customer reviews and description.  On product page, buyers get full impression of your item and decide whether they buy or not.
Its important for sellers to make an outstanding selling amazon listing because it plays a vital role in the customer's decision to buy a product or not.


To buy Amazon Product listing optimization service Click here


In this article I will discuss some important tips about  how to create amazon product listing.


1. Product Image:

Product image is the first impression of every product on which buyers decide about whether to click or not. So its very important for sellers to design eye-catching product images that describe product image or its use. According to amazon product listing guidelines, you can add up to 7 images of your product. Image should be clear with white background.

TIP:
  • Add images that display front and back of the product
  • Image should include infographics
  • Images should also include the use of product.


2. Product Title:

When buyers open your product page, title is the first thing they read. Make sure your product title is well crafted describes the product and include most relevant keywords. Amazon allows to add 200 character per title for most product categories.


3. Listing Bullet Points:

Bullet points are also called as product features. There you can explain product features in detail. The best way to use this section is to highlight the product main features, uses and benefits with the addition of relevant keywords. These features are vey important, because on the basis of product use and benefits buyer takes the decision of buying. Amazon allows you to add 500 characters per bullet point.


4. Product Price:

Product price is another very important point in amazon listing. Make sure you set a price competitive to other sellers. In product hunting stage always do price point analysis for a product, so you will know which price will be the selling price of your product.

5. Product Description:

In product description, you can further describe the features of your product with the addition of remaining keywords. It is also very important section of the product listing page that helps in ranking and conversion. HTML description is the best option for product description as it makes the description content looks beautiful and organized. A simple product description appears as a simple paragraph on product page.

6. Product Reviews & Ratings:

Product reviews and ratings are the social proof of a brand. Customer read reviews of the people before purchasing to check the quality of product. So, its important to gather some honest 5 star reviews. When someone decide to purchase your product product reviews can have a powerful impact on whether they make transaction or not.



Amazon product listing optimization




On-going Amazon Listing Optimization:

Optimization strategies on amazon are changing time to time so one time listing optimization is not important. You've to do on-going optimization to check everything is ready to display.

SEO Keyword Research:

In depth keyword research gives you the high performing keywords to add in product listings. Repeat keyword research process once in two months to check if there are new high converting keywords available or not. 

Track Other Sellers:

Being an amazon seller, you always have an eye on what other sellers are doing in order to improve sales. Check whether they've add anything new in the product like, something new that is not included in your listing. If it's beneficial for quality of product and buyers are liking it, you should also add this feature in your product.

Inventory Management:

Amazon don't like those sellers who go out of stock. So when your existing inventory is going to end, make sure your next round of inventory is ready. By doing this your ranking will be stable otherwise there are chances of de ranking.

What is Included in an SEO Optimized Amazon Product Listing?

  • An eye-catching and beautiful product image
  • Attention grabbing title
  • 5 hooked and converting bullet points 
  • A detailed and well organized product description
  • Keyword rich content
  • Good customer reviews with 5 star rating.


Conclusion

Amazon product listings are first important thing that helps you increase sales. It needs to be good and fully optimized. At the end of the day, buyers always chooses a product that have good looking images, detailed product features positive customer reviews. So, its extremely important to focus on these sections for getting sales and good revenue.


Read More: https://fazeelalodhi.blogspot.com/2021/10/guide-to-amazon-fba-product-research.html

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