Guide to Amazon FBA Product Research

 No doubt, sellers on amazon are emerging day by day, launching millions of products and the competition on marketplace becomes higher. Due to high competition you need to do proper research of every product you choose. Choosing a random product will get you nowhere.
Every successful seller go through this process of researching. So, its very important to do proper amazon product research before investing your money.

What is Amazon Product Research?

Amazon product research is all about researching and analyzing the current market trends to find a profitable product to sell on amazon. Its about choosing that winning product that generates high sales.

For example, if you want to sell T-shirts on amazon, you must have to check, what is the demand and competition of this product in the market? How much budget is needed to launch and sell this product? How much revenue will this product generate? What is the profitability of this product?

All these stats are very important when hunting a specific product.

Why is it important to do a Product Research?

With the increase in number of sellers, amazon has evolved to a point where just pick up a eye- catching product and start selling it, doesn’t work. The product you select will determine whether you’ll be successful or not. Wrong product will get you to the line of failure, while winning product will be the card for money making.
So, list down the best products, which is evergreen have high demand, low competition, good keyword volume, positive reviews, high sales, good revenue.

Criteria of Product Research?

Criteria is all about product plan. The product you’re going to select must fulfill the specific criteria. Make a note of the product criteria, as they will help you make a wise decision for your business.

Good and profitable products meet the following criteria:

• Product should be in high to medium demand with low to medium competition
• Price should be ranges from $10 and $40
• Reviews less than 600 are better
• Rating of a product should be above 4.6
• Products that make at least 300 sales per month
• No amazon or brand dominant product
• Revenue should be $5000 above
• Small and light weight product cost minimum budget
• Keyword search volume should be more than 6000
• No seasonal or trendy products
• Fragile, glass or electronic product should also be avoided.
• Product that generate at least 25% profit
• Proper room for product optimization
• The product should not have any patent or legal issues

How to do product research for Amazon?

There are many ways to research a product for amazon. First and foremost, you need to select which marketplace is best for you, or in which niche there’s low competition yet it has high demand. Once you get these two points, rest of the research will be easy for you.

Let me clear with an example

Suppose, you’re searching a product in home and kitchen and all the products you see have high competition.
Difficult to choose?
Yes, but when you go in sub-categories of home and kitchen, like kitchen and dining and then cookware, and so on, you’ll see a lot of potential products that match your criteria.

There are two type of methods for product research:

• Manually
• Automated tools

Manual Method

To find products manually, amazon itself is the best way for researching.
Go to best sellers store and check their best selling products. Analyze their all products to see which product is worth selling and has a room for profit. Also check their listings and analyze which product is selling best and has good ratings. Through this research, you’ll also be able to know customer queries, and their product demands.

Product can also be find by the following sites:

• Aliexpress and Alibaba
• Ebay and Etsy
• Amazon basics
• Pinterest
• Shopify stores
• Product selling websites
• Exploring retail sources

Once you’ve choose the product, the next step is to check its google trend. Google trend will show you whether the product is seasonal, trendy, or evergreen.

Competitor analysis

After product selection, check what competitors are doing. What are their strategies of selling. You can get all the important information of competitors by checking their:

• Listing content
• Images
• Price
• Reviews and ratings
• Targeted keywords
• Monthly sales

Doing competitor analysis is very important for your selling. Their negative reviews are the key to your success, because by doing this you can manufacture your product according to customer needs. Apart from this, you can spy on your competitors by purchasing their product, and see how they deal with their customers.

Automated Tools

Checking and analyzing product data, demand and competition can be frustrating and time consuming. Therefore tools are the easy way to perform this task by providing you extensive data of potential product and help you to make a better decision.
The tools are linked directly with amazon and gives you extensive data about specific product.

Out of all ecommerce tools, we’ve narrowed down three best product research tools:

Jungle Scout
Helium10
Viral Launch

Conclusion

Product research is most the important factor for your amazon business. No doubt, it is time taking and frustrating but once you find profitable and best-selling product, it will be your lucky card for your amazon business.