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9 Best Instagram Marketing Tips To Grow Your Business in 2023

9 Best Instagram Marketing Tips To Grow Your Business in 2023





Do you want to start business on Instagram and don't know how to do marketing?

Then definitely this blog post is for you.

Before digging into marketing tips you should know that Instagram is a social platform with billions of people visiting everyday. So if you want to succeed on Instagram, you must understand three things:
 user psychology, their needs, and the perfect target audience.

In this blog post I’ll talk about some valuable tips and tricks about Instagram marketing


1. Understand your goals:

Before starting, you must have a clear goal in mind about what you want to do on the platform. Whether you want to create online presence, building brand awareness, or selling products, having a clear goal will help you to become successful.

2. Optimize your profile:

An optimize profile will get more reach and followers then a simple profile. Optimize your profile with relevant keywords of your niche. This will help you to appear on the top of search bars and more people will visit your profile. Make sure to have a perfect looking profile picture and a clear bio that explains your brand.
You can also add link to your Instagram bio to generate traffic outside the destination point. 


3. Choose the perfect profile picture:

Your Instagram profile picture will represents you as a brand. When visitors check your profile it will create credibility and authenticity of your account. The size of an Instagram profile picture is 110 by 110 pixels.
 

4. Know your audience:

Engage with the similar accounts in your niche. Check what people are doing on their posts. What are their queries, likes, dislikes. Understand your audience and then create content according to their engagement.


5. Use hashtags carefully:

Hashtags are the key ways to increase your visibility in the explore page. Use hashtags that are relevant to your niche, related to the specific post. Do not add too much hashtags that look like hashtag stuffing.  Adding Irrelevant or repetitive hashtags will loose content credibility.

6. Use paid or sponsored ads:

Sponsored ads are a great way to market on Instagram. You'll have the complete access of how much you want to spend on the ads. Instagram will show it to every user or specifically the target audience. The ads should have a great picture, an engaging captain with relevant hashtags, and a call to action line. When you’ll add call to action more people will likely to visit your profile.

7. Conduct competitor analysis:

Check what your competitors are posting and sharing for getting followers. See which of their posts are getting high engagement. What type of captions and hashtags they are using. This will help you to create content that resonates with your audience.


8. Use free Instagram marketing tool:

Instagram has its own tool "insight" for business profiles. This tool shows stats like impressions, followers, reach and the accounts that are engaging with your content. You can also check age, gender, and location of the people who are engaging with your posts. Utilizing this tool is the best way to keep an eye on account stats.


9. Make the most of story feature:

Stories are the great way to market on Instagram. Mostly brands and businesses are using stories effectively and they are getting good results. More than 500 million users use Instagram stories to post or view content. Businesses can use Instagram stories to post about these things: behind the scenes, QnA, Promotional content, Services etc. Viewers can directly message you after after viewing the stories. This is a great way to show best customer support and generate leads.


Conclusion

I know as a new user it'll be difficult for you to grow on Instagram. But I advice you to follow the above mentioned strategies to get started and growing on Instagram. Work with patience and consistency, as results will take time.
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